Structure & Membership

Structure and Membership

The Industry

Horticulture New Zealand (HortNZ) is an industry association representing New Zealand's 5,000 commercial fruit and vegetable growers.

New Zealand horticulture is a $5.68 billion industry, excluding wine, exporting 60% of total production to over 124 countries.

Horticulture is New Zealand’s fourth largest export industry. Kiwifruit alone accounts for more than $1 billion in export earnings.

Other major exports are pipfruit, avocados, onions, buttercup squash, processed vegetables and potatoes. Citrus, summerfruit (like cherries) and berryfruit are developing export products.

The industry has a reputation for innovation, quality, early adoption of new technology and responsiveness to market demand. New Zealand is a home to efficient, flexible producers who have the ability to respond quickly to international customer demand.

Key export markets for New Zealand fruit and vegetable produce are Australia, the United States of America, Japan, the United Kingdom and the European Union. China, Taiwan and South Korea are growing markets which have shown significant growth in the last 10 years, which is likely to continue.

New Zealand’s horticultural production area uses over 120,000 hectares, which is less than 1% of the country’s total land area. More than 60,000 people are employed in New Zealand’s horticulture industry, in key growing regions spread from the north to the south of the country, often close to urban centres.

In 2009 the horticulture industry released its first industry strategy, ‘Growing A New Future’, which has the goal of achieving an industry valued at $10 billion by the year 2020. The industry is well on the way to achieving this target.

Horticulture New Zealand

HortNZ monitors changes in Government policy on behalf of our members, promotes the development of the horticulture industry, makes submissions to central and regional government, gives policy advice and aims to influence change for the benefit of growers.

HortNZ publishes industry magazines "The Orchardist" and "NZGrower" and runs New Zealand GAP, a product certification programme benchmarked to GLOBALGAP. About 80% of the produce grown in New Zealand is covered by a third party assurance certification programme.

The range of issues HortNZ works on for growers includes resource management legislation, biosecurity protection, seasonal and skilled labour recruitment, environmental policies and industry education and training. We also provide information and support to Government agencies to gain better market access for horticulture product and remove barriers to export development.

Product Groups

There are 22 product groups affiliated to HortNZ covering pipfruit, kiwifruit, summerfruit, nashi, citrus, tamarillos, feijoas, avocados, boysenberries, strawberries, blackcurrants, blueberries, kiwiberries, onions, passionfruit, persimmons, tomatoes, fresh vegetables, potatoes, buttercup squash, processed vegetables and asparagus.

HortNZ is funded by growers via a levy on sales, is governed by a board of eight, all of whom are growers and operates with a staff of 26 based in New Zealand's capital, Wellington.